La Mongolfiera was founded by Gioia Quicquaro, an art historian specialized in cultural heritage at the University of Genoa and its desire to promote culture in Western of Liguria.

The focus of the gallery is directed to modern and contemporary art. The main purpose is to present artists with methods involving diverse audience and not just who has always been fascinated by the art world.

La Mongolfiera wants to become a reference point in Western Liguria: for artists, for guys who want to start building their collection, for connoisseurs, for fans. The desire is to make a young and dynamic place, not intended only as a work of sale, but also a space where promoting culture exchanges, multidisciplinary dialogues through the artists and their works of art.